Alaska Airlines announced the layout on September 29 at its Investor Day in Seattle. The MAX 10 will have four cabins: lie-flat Aurora Suites at the front, followed by Premium Reserve, its first true premium economy class, then Premium Class, which is extra-legroom economy, and finally Main Cabin standard economy seating. Only the first two cabins will get seatback screens, on Panasonic's Astrova system, while Premium Class and Main Cabin passengers will use their own devices. Alaska said at least 25 of its 105 MAX 10s will be configured in this arrangement.
Alaska has historically opposed seatback inflight entertainment on its single-aisle fleet to reduce aircraft weight, and it said keeping screens out of the main cabin helps avoid further complex hardware certification delays so the aircraft can enter service faster, with free Starlink WiFi expected to satisfy customers. The airline expects its first MAX 10 delivery in the second quarter of 2027, but the lie-flat seats will not be installed until 2028; the initial 2027 batch will use a standard high-density domestic layout with 188 seats and bring-your-own-device service across all rows, distinct from the premium-heavy 2028 subfleet. By contrast, Alaska has committed to seatback screens with Bluetooth across all four cabins on its future Boeing 787 Dreamliners.